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Sustained Advantage » About Us

Mission

The purpose of Sustained Advantage™ is to fulfill four goals:

  • Assist client organizations in defining and creating a sustainable competitive advantage
  • Assist client organizations in finding their market sweet spot where they have the opportunity to gain the greatest market share
  • Assist client organizations in identifying their pivot point where they operate most efficiently
  • Create real results within very short time frames but are sustainable and bolster long term strengths and advantages

 

Background

Sustained Advantage, Inc. is dedicated to superior value creation in organizations.  We have a fundamental belief that customers are the ultimate judge of true value creation.  Since customers clearly vote with their purchase decisions, superior value only exists when customers prefer and repeatedly purchase an organization's goods and services over others' in the competitive arena.  This customer preference converts to higher profits and competitive advantage over time.

SA brings multi-disciplined executives and the Language of Value, (LoV™), to every client engagement.  Use of the LoV™ in an organization has the following outcomes:

  • Lays a customer-centric foundation
  • Establishes a common language and framework to discuss business
  • Creates strategy and execution transparency at all levels in an organization
  • Increases alignment between what is said and what is done
  • Significantly reduces the change management effort required to implement new plans

SA was founded in 2003 by Merlin Spencer and Dave Wakefield.  The fundamentals of the methods and systems date back to Merlin's work beginning in 1991 as an executive responsible for righting troubled organizations.  System refinement has occurred through direct application in over 250 engagements with significant results appearing within the first six months.

SA has experience with public, private, not-for-profit, and government entities ranging in size from entrepreneurial start-up ventures to Fortune 50 organizations.

 
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