Based on savings generated by a new "co-mail" system, the company offers distribution services at lower costs than its competitors. The new automated system originally started as an EMBA project that applied seven of the Language of Value models. The results of the class effort continued for two years needed to design and exhaustively verify that the new processes did successfully align current operations capabilities with what was most valued in the new services by existing customers.
Two former EMBA students worked together to design and build a new plant including specialized equipment that fulfilled the requirements for the new system, which now operates in Chicago. Total new revenues were estimated at over $10 million during first year operations. On normal days there are two operators needed to oversee and complete the majority of work since almost everything is automated from start to finish.
This successful team that started with an idea built around the LoV models has been tasked with a new assignment. Their goal is to provide customers with a new support service that further reduces cycle time, cuts costs and improves the look of final printed materials that are delivered on time.