In 2006, the services of this 2000 member, nationally ranked energy consulting group were completely sold out through 2012, including a planned 20 percent annual increase in capacity. The designer of this feat started with an EMBA project and continued to use Language of Value to define marketplace needs.
Using LoV models, he researched and developed an innovative approach to meeting customers’ most important requirements. After designing a new service offering, he approached other industry leaders and created a joint venture system where his 2000 member organization played very unique roles, taking advantage of their special competencies. The process took just under 3 years to develop and implement, achieved over $900 million in sales and totally dominated this environmental services segment of the power industry nation wide.
What he is planning and working to do next is officially under wraps, but assuming it’s successful, he will help solve important global warming issues in the USA today.